Wednesday Feb 28, 2018. 11:00
The Botswana Football Association has announced a massive three-year sponsorship deal with Choppies Group which is valued at P3,780,000.
In a statement, the BFA announced that the lucrative deal is aimed at developing the junior male national teams, U-20, U-17 and U-15.
The U-20 team is the first to benefit from this sponsorship as they have been in the camp the whole of February and last weekend of January.
It is further announced that the sponsorship will assist in their preparations and take care of the teams, and BFA boss Maclean Letshwiti expressed delight in the partnership.
"Choppies has understood that for any country to benefit from sporting excellence there is the need to invest in the early development of that code,” said president Letshwiti.
“When the long-term vision of BFA was shared with them the company immediately fell in love with what the association wanted to achieve.
“Choppies did not want to celebrate the joys of a journey they weren’t part off, they speak highly of the need to walk this journey with us and ensure they pay back to the society that they leave in and trade with.
"As of today, we start a journey to developing youth that will in the future put Botswana on the map. We wish to start with the current under-15 and under-17 and build a strong team that will dominate the COSAFA region.
“With the under 17 and 20 teams, we need a team that will compete for a possible birth to the 2024 Olympics.
"We are delighted to have such a partner who will assist our teams in reducing the financial cost of the association.
“We are humbled that you are now taking the lead once again in showing that a sport as manageable as football needs to be used as a vehicle
to social empowerment and a driver of the new marketing waves in our society."